Peony Business Masterclass

Once you’re enrolled, click on Curriculum above to begin your journey!

Fields of peonies blooming in perfect rows — and you growing them like a pro.
Knowing exactly what to plant, when to plant, and how to make real money from it.
No guesswork. No wasting time.
Just lush, beautiful blooms and a business that actually pays you back.

Whether you’ve got a backyard or a full acre —
Whether you want a side hustle or a full-time farm —
This masterclass will walk you through it all.

Let’s get you growing

Agenda:

I. Getting Started

• Introduction to Midsommar Farm
• Why peonies? Why specialize?
• How much space? How much income?
• How much time?

II. Understanding Peonies

• Peony basics
• Types: Herbaceous, Tree, ITOH,
• Early-Mid-Late bloomers
• Double, Semi-Double, Single, and Bomb
• Side-buds
• Roots vs seeds
• Cultivar vs. variety
• Introduction to hybridizing

III. Infrastructure

• Irrigation types: drip, overhead, soaker
• Irrigation design: drip tape vs emitters
• Irrigation design: zone size
• Irrigation design: filters, pressure regulators
• Irrigation design: fittings and details
• Landscape fabric vs mulch vs grass
• Coolers: How to buy or build your own

IV. Buying & Sourcing

• Recommended cultivars, bloom time, and pricing
• Where to buy: retail & wholesale sources
• Root sizing, ordering timelines, shipping

V. Planting & Cultivating

• Site selection, soil prep, fertilizer
• Preparing beds
• Planting demonstration
• Avoiding support
• Layout options: linear, staggered, decorative
• How many plants per cultivar?

VI. Harvesting

• When & how to harvest
• Harvest Timing demonstration
• Storage in the cooler
• End of season clean-up
• End of season demonstration